First thing you want for your business is to get more customers. Once you have this, you will also want to have a professional website where customers can easily find you. Now, what?
The featured image on this blog post is a multi-level highway with a lot of intersecting roads. That seemed convenient!
But, what’s even more important, is that your website represents a junction, a node in the seemingly unending ocean of other websites.
And how do you determine the value of a website? By its traffic, of course!
Once you have a website up and running, you will need to work your way to the top on Google search. To do this, you will need to drive more traffic to your website. We will share a few strategies that will help your business increase website traffic.
Without a good marketing strategy, your website will barely ever see any visits. That’s why you need all the incoming connections you can get. Don’t rely on SEO to do all the work for you, as this is never happening.
Social Media accounts for your business need to be managed. Social media requires more engagement with your followers, gaining new followers and sharing relevant content. One of the best ways to gain more followers and increase traffic to your website is to promote your content. With social media marketing, you can increase website traffic, build conversions and raise brand awareness.
The more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list! Social media is a great place to share your blog posts, valuable advice and engage your audience.
Improve your On-page SEO
We have talked about the best SEO practices if you are a website owner.
To increase your website traffic, you could consider adding relevant keywords to your website. Add targeted keywords to your title, put core keywords in the headlines throughout your website articles and optimize your URL slugs. Make sure to have a short and consistent meta description with at least one keyword included.
To make it easier on yourself to optimize on-page SEO, consider installing plugins like Yoast SEO and use Ahrefs or other SEO keyword research tools.
Use long-tail keywords that have lower volume, but are not very competitive. For example, don’t use “business ideas” – because this is a top-level-keyword that’s highly competitive, and it would be hard for a new website to rank for it.
Get the word out. Ask your business partners, friends or family to spread the word. The saying “Sharing is caring” is ancient wisdom.
The more connections you share the website too, and the more people are involved in the day-to-day website business, it will perform better.
Internal links are links that go from one page on a domain to a different page on the same domain. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. The internal links help with SEO and give your visitors a more insightful experience.
Use Email Marketing
Too many people are focused on content marketing, that a lot of them forget about email marketing, as a more traditional marketing approach. Email marketing is a powerful tool to notify your customers of your new products or services or to remind them how valuable they are for being a loyal customer to your business.
Another way of using email marketing is to invite people to an event or webinar. One email blast can help increase your website traffic too.
In case you don’t have any subscribers to your newsletter yet, there are many ways to include your Social Media strategy. Giveaway on Facebook is one of the ways you can get more people to sign up to your newsletter.
Run Facebook Ads
To run Facebook Ads, you need to get familiar with the design requirements and format. Look for Facebook guidelines on different ads dimensions and create the one ideal to your goals. If your goal is to increase website traffic, you should create Facebook ads with engaging content such as videos or eye-catching images with link to your website.
Now here you will need to keep in mind that your website should be the engine of all your online operations. To use the incoming visitor’s attention to the fullest, keep your website up-to-date and well-groomed!
You can create effective Facebook Lead Ads and generate leads inside of the platform without any third-party software needed. With the built-in Facebook lead form feature, you can add custom questions and fields to your form and then use it in a lead generation ad campaign.
If you are not sure what is the audience you should target, contact us for more information on social media strategy.
Increase website traffic with a responsive website
Mobile internet traffic has increased over the past few years and now has almost the same website traffic as on desktop. The latest data shows, there are over 50.13% mobile users and 47.06% of desktop internet traffic.
That said, more people than ever before are using mobile devices to access the internet. If your visitors don’t find the same responsive website on mobile devices, they will go somewhere else. Even if you have a basic website, you still need to ensure that it is accessible and viewable across a range of devices.
Your website above all needs to be fast. Probably neither of you will wait for a website to load more than 30 seconds. Well, neither would I. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins.
Depending on the Content Management System (CMS) you are using, you will have different tools available for the on-site performance optimization. Our CMS of choice is WordPress, and we’ve written about some of the best plugins we like to use, including performance optimization plugins.